“The Asia Pacific vitamins market is on a growth trajectory, projected to reach USD 3.2 billion by 2028, as stated in the MarketsandMarkets report, “Vitamin Market Global Forecast to 2028.” This is approximately 35 percent of the global market total in 2023. “
- Asia Pacific Food Industry, Vol 39, No. 5, Issue July/August 2024
“In 2023, Malaysia’s vitamins and supplements market was valued at US$1.14 billion (almost RM5.383 billion), and the industry is forecasted to grow up to US$1.66 billion (RM7.85 billion) in 2028.”
- Euromonitor International. The Dietary Supplements in Malaysia Report, October 2023.
The health supplement market in Malaysia is thriving as well, with numerous profitable products that cater to diverse consumer needs. In this article, we explore the top 5 profitable, and at most demand OEM health supplement products in Malaysia, highlighting their benefits and market potential.
1. Multivitamins & Multi Minerals
Multivitamins & multi minerals are a staple in the health supplement industry, offering a convenient way for consumers to fill their daily nutritional gap, or as a booster to achieve better wellness. These supplements are popular among various age groups, making them a profitable product to OEM into own brand product range.
2. Probiotics
Probiotics are gaining popularity due to their benefits for digestive health and overall well-being, including skin health and brain health through the gut-brain axis. With increasing awareness about gut health, probiotics have become a sought-after supplement, providing significant market opportunities for brand owners.
3. Herbal Supplements
Herbal supplements concentrate the benefits of the medicinal plants from extracting the best functional active component out of it. From the leaves and stems (Andrographis (hempedu bumi, aloe vera, cactus), the fruits (elderberry, cranberry, garcinia), the seeds (soybean, white kidney bean), the roots (ginseng, turmeric, ashwagandha), and even the husks (psyllium husk, oat bran), the healing power of mother nature is unlimited. With Asian familiarity towards herbal therapy, herbal supplements are highly profitable due to the growing trend towards natural and holistic health solutions. These supplements appeal to consumers looking for natural ways to enhance their health.
4. Omega-3 Fatty Acids
Omega-3 supplements are widely recognized for their benefits in supporting heart health, joint health, brain function, and reducing inflammation. From fish oil, algae oil, to sea buckthorn oil, their broad functions and proven health benefits make them a profitable product in the health supplement market.
5. Protein Supplements
Protein supplements, including whey and plant-based proteins, are popular among fitness enthusiasts and individuals looking to boost their protein intake. Having a quality protein drink also helps in maintaining a good digestive health & a healthy weight. The growing trend towards fitness and wellness has made protein supplements a lucrative product category.
Conclusion
The health supplement market in Malaysia offers numerous profitable opportunities for brand owners to plan their business. Multivitamins, probiotics, herbal supplements, omega-3 fatty acids, and protein supplements are among the top products driving growth in this industry. By focusing on these high-demand products, Brand owners can capitalize on market trends and consumer preferences. Please feel free to contact us, Protech Health Sciences (M) Sdn Bhd, if you are looking for the best health supplement OEM manufacturer in Malaysia to bring your brand to a higher level.
Reference
- MalayMail, 17 June 2024. In Malaysia’s billion-ringgit dietary supplements industry, growing concerns over counterfeits which undermine consumers’ safety. https://www.malaymail.com/news/malaysia/2024/06/17/in-malaysias-billion-ringgit-dietary-supplements-industry-growing-concerns-over-counterfeits-which-undermine-consumers-safety/136105
- Euromonitor International. The Dietary supplements in Malaysia report, Oct 2023.https://www.euromonitor.com/dietary-supplements-in-malaysia/report#